World's top 25 most valuable brands and Global best business models

what are some of the brands to deep dive?

Brand Finance PLC has released 2023's list of the world's top 25 most valuable brands.

World' top 25 most valuable brands

Extract from the website:

Amazon is world’s most valuable brand, despite losing US$51 billion in value

Apple loses its top ranking after losing US$57.6 billion

Tesla and BYD are amongst the world’s fastest-growing brands as demand grows for electric vehicles

Extract from the website

Source: https://brandirectory.com/rankings/global/

From the list of 50, there are a total of 48 tech brands following the dropout of Snapchat and Twitter. It seems that the Tech industry is still enjoying a strong brand presence. What are the brands that we should be looking out for?

Morgan Stanley also released a list of companies with the best business models.

Global best business - from Morgan Stanley

As always, let us do our own due diligence before we take action.  What I will do for a start is to find companies that appear in both lists. Apple and Microsoft stand out. AAPL 0.00%↑ MSFT 0.00%↑

Conclusion

Personally, the macro market remains bearish.  I interpret this as more downside (potentially) available in the coming days.  As the market has split opinions between a soft landing and a crash rivalling the previous, it largely points to the downside.  It is needful for us to identify great companies. Once we establish fair value (with a margin of safety), we can consider taking up some positions in the coming days.